Strategy, vision & values
WestLB is synonymous with innovative financial products, superior performance, being a reliable partner to our clients and having a down-to-earth, open-minded and friendly culture.
We strive to offer individual customer orientation and tailor-made, innovative financial products by translating our financial expertise and innovative skills into intelligent, first-class solutions for our clients and partners.
In this way, we hope to offer consistently high levels of customer service, to generate strong returns for shareholders and to create a rewarding and exciting work environment. We believe that WestLB’s strong business model — our partnership with the Sparkassen as their link to global capital markets, combined with our foothold in Germany’s economic powerhouse (the world’s 13th largest economic region by GDP) with access to over 10 million clients — and our specialist financial know-how and ability to provide superior financial solutions, will establish us as the premier partner to our clients.
WestLB therefore offers strong customer orientation, excellent product expertise, a strong global market presence, an exceptional distribution network, strong owners and partners and a large client base.
At WestLB, because of our size, it is easier for individual ability to be recognised and rewarded. We are not a rigid and uniform company and it is common to hear comments like: “This is one of the friendliest banks to work for in the City.” Broad exposure and early responsibility based on superior performance is commonplace. We value our employees’ individuality and creativity and these are what drive successful careers at WestLB. Of course we’re business focused, but we recognise the best contributions come from rounded individuals and we thrive on a friendly, team-spirited working atmosphere.
We are also very aware and proud of our wider social and environmental responsibilities, which we take as seriously as every other aspect of our business.